The "big idea."
It's been the bane of professional copywriters, both real and fictional, for as long as copywriting has been a "thing." And the means for finding one?
Let's just say it's historically been questionable at best.
As we know from television, Don Draper leaned on day-drinking. Which wasn't all that different from real-life "Mad Man" David Ogilvy.
Ogilvy, for all his intense pragmatism, sounded more like Carl Jung when describing his process for retrieving a 'big idea" from the depths of his unconscious.
He relied on long walks, hot baths, and half pints of claret to unlock his inner genius, and yet, he claimed to have come up with just twenty big ideas in his entire career!
You and I have to come up with big ideas to drive our marketing and content campaigns all the time. And we can't always take the time for a half-pint of claret in the tub.
Ace copywriter Joanna Wiebe has to lead her Copyhackers agency team through big idea development on a daily basis. Which is what drove her to identify a particular type of big idea … and break down the process for getting there.
One that's not only easier on your adrenals, but better suited for the modern-day marketer like you -- with REAL deadlines -- who can barely make a trip to the Nespresso machine (let alone the local dive bar) without their phone blowing up with Slack notifications.
So, if you want to reliably and easily generate a big idea that moves your prospect towards decisive action, you'll want to sign up for the live-training we're hosting with copywriters Joanna Wiebe and Ry Schwartz this Monday, March 9th at 10 am Pacific, 1 pm Eastern.
Long baths and whiskey clinks are cool. But let's save them for when we're able to celebrate a job well done.
See you there this coming Monday!
Brian Clark
Founder and CEO
Copyblogger Media
P.S. The "Big Idea" is just one of 3 repeatable persuasive copywriting techniques that Jo and Ry will be breaking down on this live training.
- Why traditional persuasion tricks like reciprocity and social proof are quickly losing their conversion power and even becoming counterproductive
- The "Ugly Jerry" technique for instantly boosting the attractiveness and perceived value of your core offer (nope, just because it's a "Free PDF" with a fake value of $29, doesn't mean people want it)
- How Ry Schwartz has helped generate over 15M in digital courses without relying on typical "fear-based" marketing… and what he does instead to get the "yes"
- How to powerfully market around your prospect's "pain" without coming off as a fear-mongering sociopath
It's all happening this Monday, March 9th at 10 am Pacific, 1 pm Eastern. Space is limited for the live presentation, so reserve your spot now:
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