Hello,
Why is a huge marketing site like Copyblogger offering an Email Marketing Masterclass?
Is email marketing even still relevant?
After all, the world has moved on to social media – apps like Facebook, Instagram, Snapchat, and TikTok. Shouldn't you be focused on marketing there instead of old humble email?
Yes and no.
Should you be marketing on those other platforms? Absolutely.
They're incredible discovery platforms, where users can discover and engage with your content.
But that should be in addition to a stellar email marketing strategy.
Why? Because you don't own your audience on those platforms.
They control who sees your content and who doesn't, and if they decide to change their rules or their algorithm or even if they completely disappear, you're stuck.
All your hard work to build that audience goes down the drain and you're back to square one.
With email, you own your list. When someone signs up and gives you their email address, you get to keep it. You can contact them directly using personal information they freely gave to you.
And if you decide you don't like your email software, you can just download your list and move to a different one.
Your audience goes with you.
The importance of this is hard to overstate. With every other platform, your business – your livelihood – is completely at their mercy.
That's not a good place to be, which is why email marketing is so important to get right.
To become a savvy email marketer, grow your influence, and make more money in 2020, register today for our Email Marketing Masterclass.
During this live, 5-day workshop, I'll take you deep into the inner workings of an email marketing strategy that works, so you can achieve the growth you want in your business this year.
Registration ends when the first session starts, which is Monday, April 27, 2020 at 5:00 PM Eastern Time. Don't wait – sign up today and use email marketing in your business like a pro.
Click here to register for the Email Marketing Masterclass
Any additional questions? Just hit reply and we'll make sure you're ready to join us.
All the best,
Darrell Vesterfelt
Vice-President, Managing Partner of Copyblogger Media
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