Note: 4 months ago, Copyblogger and I launched a new personal brand growth program. Since then, our members have gained a combined 100,000 followers. Enrollment has been closed since that launch. In 4 days, it will open again, but only for a few days. Watch for my emails and join when you have the chance. Now, let me tell you about that lie... I recently had a consultation with a guy. He was interested in building a personal brand. He had already paid over $2500 trying to learn this stuff. That included a consult with a big-name influencer and a course bought from another. "They told me they don't do engagement groups. Should I avoid them?" The problem was, I was in an engagement group with both of those people. Not only did they lie publicly about it, but they even lied to customers and clients. Let's back up, though. There are three keys to social media success:
Social media coaches are embarrassed to talk about that third aspect. I'm not totally sure why. But I'm not. Here's what engagement coordination has got me:
Success on LinkedIn and other platforms isn't just about content. It's about who engages with that content. If you want to thrive on these platforms, you need to think about that deeply and create a plan for how to engineer engagement. That's what our Personal Brand Accelerator is all about. Thought there's an extensive 1v1 educational aspect that includes branding and content help, it's not just a coaching program. It's a growth engine that puts you in an engagement group with two big accounts and a bunch of mid-sized ones, so you can focus on creation instead of worrying about distribution. We launched it 4 months ago. It has been a massive success. I'll send you tons of success stories when we open enrollment again on the 22nd. Talk to you soon. - Charles P.S. Get ready to join the Accelerator. It opens in 4 days, and when it closes, it'll stay closed for at least 3 months. |
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