What Is a Copy Creator?The term "content creator" has been around for a long time. But I don't love it because it focuses on the content. Call me shallow, but I've always been focused on the financial part of this business. Tim, Copyblogger's CEO, is the same way. If you want to fall in love with the art of writing, that's great. Have fun. If you want to solely focus on how much you're impacting people, that's great too. I hope you get everything you want out of that. But if you want to make money, you don't want to be a content creator. You want to be a Copy Creator. As you might've assumed, this term marries copywriting and content creator. It's the best of both worlds because:
When you're just one of those, your potential is limited. When you're both, your potential skyrockets. The foundational mindset of Copy Creators is this: Sell with every piece of content you create. There is no "value only" content. There is no "let me build trust for a year before I pitch anything." Everything you create is a piece of copywriting, even if it's less direct than typical copy. Your goal is to ethically sell as much as possible. Everything else comes second. When I adopted this mindset 6 months ago, it was a bit uncomfortable at first. Since then, my income has risen by 50% and is still climbing. Here's an example: I sell my personal brand growth offers (reply to this email with a link to your LinkedIn profile to see if we're a good fit) in every piece of content I create. In all my LinkedIn posts, I mention my client who got on our $500 per month plan, then closed $4,000 in monthly recurring revenue in his first 3 weeks. Every day, I generate leads, and I close at least a few per week. Selling constantly works. Content creators get likes, followers, and a lot of "thank you's." Copy Creators secure their and their family's financial futures. Which one do you want to be? MRR UpdateI used to read Copyblogger when I was a rookie writer in 2017. I always liked how it wasn't just information. It was its own case study. It told you what to do while clearly showing you that its tactics worked. Now I want to bring that spirit back. So, I'll be sharing Copyblogger Academy's MRR every once in a while. Our goal is $84k per month ($1m a year). Right now, Stripe says we're at $36.1k, though we have some subscriptions outside the system that really make it $38.6k. Check it out: When I joined, it was $5.5k. Since then, we've had one little jump and two big jumps. The biggest factors have been selling more, selling better, and launching our higher-priced Personal Brand Accelerator (enrollment is currently closed). I'll keep sharing progress and lessons that'll help you get results too. This was kind of a monster email, but I hope you appreciated it. Happy Tuesday. I'll talk to you next week. - Charles P.S. If you haven't heard, I'm gonna be sending little essays like this on Tuesdays from now on. They'll give you more direct, raw insights rather than the tips you get in typical Copyblogger emails. Stay tuned for more. |
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