My client got hate mail for this

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  Content Creators Blend In
  "I'm getting a lot of likes, but no leads."
  A few months ago, one of my coaching clients was complaining about getting a lot of likes but not a lot of leads. I looked through his content and saw that it was all useful listicles and some solid emotion-creating thoughts, but there was nothing distinct.
  This is a common issue for creators. They're either afraid of creating things that are unique, or they don't have enough experience to have formed unique opinions that are worth hearing. In both cases, they get lost in the endless stream of generic content.
  If you're trying to build a real brand that sells, blending in is a disaster. You'll either get no results at all, or you'll get decent engagement but far less profit than you'd have hoped for.
  Copy Creators Stick Out
  "That got me 4 leads, and I closed 2 of them."
  I advised that client to give out an opinion that might rub people the wrong way. I made clear that I didn't mean thinking of something controversial that he didn't actually believe. I just meant giving out an authentic take that makes people agree or disagree with him.
  So he wrote something about how mediocre AI content is. It was a real belief of his that was based off his experience. It got around 80 likes instead of his regular 200, but it also generated 4 leads instead of his regular 0. He stuck out, and big-money buyers noticed.
  Posting generic thoughts and tips some days out of the week is fine. But exclusively posting that kind of content will crush your profits, even if it gets you followers. Remember this and act accordingly.
  - Charles
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My client got hate mail for this

Content Creators Blend In

Copy Creators Stick Out

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