| Note: Our Personal Brand Accelerator is opening enrollment tomorrow. One member in the last cohort added 40,000 followers. Another added $20,000 in monthly recurring revenue. Get ready to join in 24 hours. Content Creators Are Timid There's an old fairytale in the content marketing world. It goes like this: "If your content delivers enough value, buyers will come to you, and you'll build enough passive income to get rich." Just like Cinderella, this isn't real. Unless you're a top-0.0001% creator, you need to actively sell your stuff. If you don't, most of your audience won't even know it exists, and the ones who do will barely buy. I used to have this problem. I'd create high-engagement social media content. It'd get me 500+ new followers every day. But few bought. I was getting a lot of dopamine hits, but you can't buy things with likes. Whether it comes from being timid or having a bad strategy, creators who don't push hard to get sales generally don't sell much at all. Copy Creators Sell Without Hesitating Tomorrow, you're going to get an email from me. It'll announce that our Personal Brand Accelerator just opened, but it'll close in 58 hours. Then you'll get another email. Then another. Then a few more. That's because, even though that cute little "P.S." at the end of this email sells a decent amount for us, it doesn't sell nearly enough. So we push. We use scarcity. We sell more than we're comfortable selling. We'll do that without shame or hesitation, and we'll end up selling memberships that earn us over $20,000 in those few days, then another $40,000+ in recurring revenue over the next few months. Whatever your offer is, you should do the same. Sell passively, but get active sometimes too. You can be "cool" and comfortable, or you can change your financial future by selling hard sometimes. Which are you gonna choose? - Charles P.S. Whenever you're ready, Copyblogger can help you in 3 ways: - Copyblogger Academy - 9 full-length content marketing courses, Q&A, ongoing education, and a lot more.
- Content Coaching - We'll help you get seen and sell with social media and blogging. Prices start at just $350.
- Sponsor This Newsletter - These emails get seen by at least 30k people every edition. Hit that link to apply for a spot.
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