| Hey, Tim here. I just published a new video in Copyblogger Academy. It's called "How to Build a Following," it gives you a few key strategies that I've used to amass 100,000 followers and a $10k+ per month income stream on social. Now, for your 4 tips...
1. SEO Copywriting Part 1 People often use content writing and copywriting interchangeably. Which is why this is inherently confusing. But let's define SEO copywriting as conversion-focused text within blog posts, descriptions, etc. Our first kind of SEO copywriting is in meta-titles and descriptions. Don't just target keywords. Instead, use some combination of trust, differentiation, benefits, and risk-reduction. Sell the click to get more clicks. 2. SEO Copywriting Part 2 Our second kind of SEO copywriting is persuasive text within blog posts. Don't just give people good information. Insert little case studies, results driven, mentions of your offer, and CTAs to get that offer. Don't force them in, but if you can do it organically, definitely do so. Value gets you search rank. Persuasion makes you money. You want both. This principle applies to social media content too. Work it in where you can. 3. Extend Your Time Horizon At least half of the content marketing game is mindset. That's because this is a game that takes a long time to win. You're often looking at 3 to 30 months before effort pays off in a big way. Most never make it that far. If you're feeling bad, zoom out, and give yourself time to start doing better. Be impatient about getting your to-do list done today but patient about getting results. Most big wins happen slowly. So be kind to yourself. 4. Lesson From The Build Reflecting on my biggest business wins, I realized that I owe a lot of them to being to go-to person for one specific thing. When people think drug and alcohol rehab marketing, they think of me over anyone else. That's led to hundreds of referrals and connections. You can do this with a niche. You can do it with an offer type. Or you can do it with a philosophy. But try to do it. If you're the go-to person, you get a lot of benefit. - Tim P.S. Whenever you're ready, Copyblogger can help you in 3 ways: - Copyblogger Academy - 9 courses, Q&A, and a lot more for just $99. That's less than most educators charge for 1 mediocre product.
- Content Coaching - We'll teach you how to be an earning Copy Creator instead of a struggling content creator. Prices start at $300.
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