Friday 4: Cold outreach tip

Copy Creator

    
  
  
  
    Hey, Tim here.
  We just started refilming every Copyblogger Academy course. We're also adding tons of templates and strategies that are specifically focused on profit generation. That'll make the ROI we deliver much higher. Copyblogger Academy 3.0 will be ready in about a month. We'll give you a chance to join at current prices, then they'll go up. Stay tuned.
  Now, for your 4 tips...
  
  1. How To Do Specificity
  Most marketing educators tell you to be specific. But they rarely explain how. So here are two ways. The first is niche specificity. The second is location specificity. The third is offer specificity. All of them work.
  Let's do examples for a marketing agency. Niche would be drug rehab centers. Location would be local companies in Denver, CO. Offer would be just conversion-rate optimization. Pick one or combine two. Get specific.
  2. Local SEO Is AI-Resistant
  AI is eating into search a bit. But from what I've seen, it's taking over local search a lot less. That's because people tend to ask chatbots general questions rather than for thoughts and reviews on local businesses.
  Another reason why is that a lot of local search is done on Google Maps rather than on Google. There's a huge market for optimizing local companies' Business Profiles. If you're looking for an offer, consider this.
  3. Cold Outreach Mindset
  You might think that cold emails and DMs are best when they look like copywriting: agitate pain points, explain benefits, etc. But when you actually send them, that's not how it works. People kind of hate that style.
  So what works? Being concise and conversational while also being clear with your intent. Try just sending a question. Or a question, one-sentence case study, and call to action. You might get a lot better open rates.
  4. Lesson From The Build
  My wife has been building a coaching business. Just like anyone building anything, she's had some nice wins, and she's also run into some painful setbacks. No entrepreneurial journey is straight up with no losses. 
  But every day, she finds at least one thing she can do the move forward, and she does it. That's my lesson for you today. Just find one thing. Give it your full attention. Finish it. Do it again. You'll start making progress.
  - Tim
  P.S. Whenever you're ready, Copyblogger can help you in 3 ways:
    Copyblogger Academy - 9 courses, Q&A, and a lot more for just $99. That's less than most educators charge for 1 mediocre product.
  Content Coaching - We'll teach you how to be an earning Copy Creator instead of a struggling content creator. Prices start at $300.
  Sponsor This Newsletter - These emails get seen by at least 30k marketers and entrepreneurs every week. Hit the link to apply.
  
  
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Friday 4: Cold outreach tip

1. How To Do Specificity

2. Local SEO Is AI-Resistant

3. Cold Outreach Mindset

4. Lesson From The Build

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Friday 4: Cold outreach tip

1. How To Do Specificity

2. Local SEO Is AI-Resistant

3. Cold Outreach Mindset

4. Lesson From The Build

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