Friday 4: What algorithms want

Copy Creator

    
  
  
  
    Hey, Tim here. 
  Charles dropped an insanely useful video in Copyblogger Academy the other day. It's about all the ways you can make your content sell for you. The "deliver value and hope people go into your funnel" philosophy is outdated. Join to update your strategy and get everything else in our community.
  Let's get into your 4 tips...
  
  1. Good Sales Doesn't Feel Like Selling
  You've probably seen a phrase like that before. But what does it mean? In cold outreach and sales calls, it usually means asking questions and then explaining a solution rather than going through a conventional pitch.
  In copywriting, it feels more like a conversation than a pitch, though it's more "pitchy" than calls. In content, it's a subtle increasing of trust. Again, not pitching. That's how you sell without it feeling like you're selling.
  2. What Algorithms Want 
  You often hear people talk about "the algorithm" like its an irrational being that has weird likes and dislikes. It's not. At a fundamental level, algorithms just want users to get on the platform and stay on the platform.
  Engagement, profile clicks, photo clicks, and dwell time on social signal that your post is interesting. Listing clicks and dwell time on blog posts signal your post is useful. Please your users, and the algorithm will reward you.
  3. An Emerging Industry In Search
  I think the term "search engine optimization" might start to go out of style and just get replaced by "search." That's because AI searches are going to keep eating into all the queries that Google used to get 95% of.
  But if people break it down into categories, there's going to be SEO and AIO (artificial intelligence optimization). That'll be the art of getting found through LLM citations. Keep your eye on this. It might be absolutely massive.
  4. Lesson From The Build
  You might roll your eyes when you see this. That's because it's such a common piece of advice. But the best advice is often hidden in the most discussed cliches. So I'm gonna give it to you anyway.
  Plan for the future, but focus on days. You can even go smaller and try to win hours. If you can get a tiny win right now, you can do anything you want in life. Dream big, but focus small. That's where progress is found.
  - Tim
  P.S. Whenever you're ready, Copyblogger can help you in 3 ways:
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Friday 4: What algorithms want

1. Good Sales Doesn't Feel Like Selling

2. What Algorithms Want

3. An Emerging Industry In Search

4. Lesson From The Build

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