| Today I'm sharing one of the most powerful lessons I've ever learned in business. Most people will skim it, but those of you who take it seriously will gain an unfair advantage when building their business. If I could do it all over again, this is what I would change. I know I'd be even more successful. LFG. 🔥 The Power Of Focus There have been times in my life when I was locked in. Completely focused. In the early years of Sober Nation, building that company was all I thought about. I wasn't distracted or chasing other projects. I woke up every day with one goal in mind, and I worked toward it nonstop. Because of that focus, the momentum and progress were staggering. Focus created my first wave of success. But success itself brings a hidden trap. The Paradox Of Success When you're first starting out, you have to create your own opportunities. As you start winning, other people want you involved in their projects because they want to leverage your brand. That's great at first. You get new opportunities, new connections, and new ways to make money. But the more successful you get, the easier it is to lose sight of what got you here. You start seeing what other people are doing and think you should do it that way too. So you change things. You add new products. You start side projects. You partner up to chase new markets. In my career, all of that has worked out. But if I could look at an alternate version of my life where I stayed focused only on my main company, I think that version of me would have worked less, made more money, had more peace, and had better control over his thoughts. So what's the answer? I don't think it's about locking yourself into one thing forever. There's a middle ground. There Is A Happy Middle Ground The truth is, I don't want to build my entire career around one business. I love deal hunting. I love hearing new ideas and investing in other companies. Most of the money I make outside of Quantum Leads comes from those investments, so it's not all bad. But if there's one lesson I wish I understood in my twenties, it's this. INVEST IN OTHER COMPANIES, DON'T BUILD OTHER COMPANIES. You can only do so much. The best way to leverage your position in life is to become the best in the world at what you do. I'm one of the best in the world at lead generation and building sales systems. I don't need to learn how to do anything else. But I can still put money behind other people's skills and let them run with it. Here's the ideal scenario … You build your business and generate cashflow. You reinvest that cashflow into your own business and use the machine method to create services, programs, and products around your vertical. Then you take your profits and invest in other companies. You use your skills and experience as leverage to negotiate equity deals. This way, your main business becomes the linchpin of the whole wheel. Your focus stays on your own growth, but you still create a holdings company that uses other people's time and effort to build your wealth. This is called Machine Mode. To Summarize Focus. If I had the same level of focus and discipline in my twenties that I have now, I'd be a billionaire. Don't let the success of others pull you off your path. Don't let your own thoughts or anxiety distract you from your main thing. Keep the main thing the main thing. Don't build multiple companies yourself. Let others build them for you. This is the way. Most people will skim this and move on. But if you actually take it to heart, you'll look back one day and realize this was the moment everything changed. Love you guys. Talk to you tomorrow. Tim As always, feel free to hit reply with any questions. P.S. - Don't forget to check out The Copyblogger Academy. Details below. 👇
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