One of the biggest mistakes I see entrepreneurs make, is that you know that clear messaging matters. You've probably even helped a client or a friend see what they couldn't see about their own business. And yet. Your own website was last updated when you still described yourself differently than you do now. Your LinkedIn says one thing. Your homepage says another. That podcast bio you threw together last year? It sounds like a different person than the one who shows up on calls. You know this. You've known it for a while. You just haven't gotten around to fixing it because you're busy doing the actual work. Here's the problem with "I'll get to it later." Later is when the podcast producer looks you up before sending the invite. Later is when the dream client checks your site after a referral. Later is when someone decides whether your online presence matches the reputation that got you in the room. And if it doesn't match? They don't tell you. They just move on. My friend Tiffany Neuman calls this the Authority Gap. Tiffany is an award-winning brand designer who has worked with companies like Burt's Bees and Adidas, and she's helped hundreds of thought leaders close this exact gap. I've watched her do it. She's the real deal. The Authority Gap is simple: the distance between how good you actually are and how good you look to someone encountering you for the first time. For a lot of people reading this, that distance is significant. Not because you're bad at what you do. Because you're so focused on doing the work of your clients or customers that you've neglected how the work gets presented. Tiffany is running a three-session live workshop called Make Your Message a Movement, May 11, 13, and 15. It's built to help you close that gap so your presence actually reflects your expertise. It's normally $197. She's offering it to Copyblogger readers for $47, and I genuinely think it's worth your time. Workshop starts Monday, May 11 at 12pm ET. Talk soon, Darrell from Copyblogger P.S. Tiffany built a multi-six-figure business without a big social media following. Podcasts, speaking gigs, and partnerships came to her because of how she positioned herself. That's exactly what this workshop teaches. |
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