3 Simple Copywriting Techniques to Get Your Customer 'Beyond' the Buy Button

3 Simple Copywriting Techniques to Get Your Customer ‘Beyond’ the Buy Button by Amy Harrison When you write sales copy, it's easy to get consumed by one thought: make the sale. But this focus could actually be your copywriting downfall. While you want to make a sale, your customer wants a transformation. If you don’t share that vision of transformation when you write, your message could fall flat right when you need it most: at the buy button. Here's how to guide your customer through — and beyond — the sale with confidence. Get the rest Rough Draft: Why Writers Need to Develop a Sense of Humor by Demian Farnworth Who would you prefer to write for you: somebody with a vanilla personality or someone with an awkward, funny edge to them? Listen The Writer Files: How ProBlogger's Darren Rowse Writes by Kelton Reid New media pioneer and entrepreneur Darren Rowse — creator of both Digital Photography School and ProBlogger — joined me to chat about the opportunities that 13 years of blogging have provided, his new podcast, and the importance of having the right mindset as a writer. Listen Hit Publish: 5 Simple Steps for Creating Content, Even When Life Gets in The Way by Amy Harrison If you're about to start a content marketing strategy for your business and you're wondering how to keep showing up consistently, or you're already struggling with sporadic publishing habits, this episode is for you … Listen Hack the Entrepreneur: Valuing Your Connections and Optimizing Towards Happiness by Jon Nastor My guest today is a developer who understands the marketing strategies needed to grow a business, and is an expert in implementing them. He helps course authors, product creators, and self-funded businesses increase their revenue from their existing traffic. Listen Rough Draft: Listener Challenge: Could You Read 100 Books in a Year? by Demian Farnworth That's a lot of books out there. What's the benefit of reading as many of them as you can lay your eyes on? Listen Rough Draft: Why Writers Need to Develop a Sense of Humor by Demian Farnworth Who would you prefer to write for you: somebody with a vanilla personality or someone with an awkward, funny edge to them? Listen The Writer Files: How ProBlogger's Darren Rowse Writes by Kelton Reid New media pioneer and entrepreneur Darren Rowse — creator of both Digital Photography School and ProBlogger — joined me to chat about the opportunities that 13 years of blogging have provided, his new podcast, and the importance of having the right mindset as a writer. Listen Hit Publish: 5 Simple Steps for Creating Content, Even When Life Gets in The Way by Amy Harrison If you're about to start a content marketing strategy for your business and you're wondering how to keep showing up consistently, or you're already struggling with sporadic publishing habits, this episode is for you … Listen Hack the Entrepreneur: Valuing Your Connections and Optimizing Towards Happiness by Jon Nastor My guest today is a developer who understands the marketing strategies needed to grow a business, and is an expert in implementing them. He helps course authors, product creators, and self-funded businesses increase their revenue from their existing traffic. Listen Rough Draft: Listener Challenge: Could You Read 100 Books in a Year? by Demian Farnworth That's a lot of books out there. What's the benefit of reading as many of them as you can lay your eyes on? Listen Find Out More ©2015 Copyblogger Media, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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