The Betty Crocker Secret to Email Marketing that People Want

The Betty Crocker Secret to Email Marketing that People Want by Sonia Simone Editor’s note: The original version of this post was published on March 19, 2010. You've heard it a thousand times: the money's in the list. If you're serious about your digital business, you need to build a list of people who are paying attention to you, typically an email list. So, how do you get people to sign up for your email newsletter? You probably already know the answer to this one: Reward them. Give subscribers something great as a "thank you" for signing up. This is usually some form of content — a useful video, a killer ebook, or an exclusive podcast. Sure, everyone else does that. Because it works. It works … if you do it the right way. Get the rest Rough Draft: Vexed by Your Bankrupt Vocabulary? Listen to This … by Demian Farnworth You can spot a mediocre writer from miles away … Listen Unemployable with Brian Clark: The Habitual Startup Approach to Wealth Building by Brian Clark Thanks to the internet, productivity software, virtual staffing solutions, and freelancers and consultants of all types at your disposal, a single person can cause a major economic ruckus. Listen The Missing Link: How to Build Strong Connections on LinkedIn Using Dating Advice from Cosmopolitan Magazine by Sean Jackson There is a surprising similarity between the rules on dating and how you build connections on LinkedIn. Listen The Lede: How Much Does the Modern Content Marketer Need to Know About SEO? by Jerod Morris and Demian Farnworth Long ago, search engine optimization (SEO) tactics and online marketing went hand in hand. Not so much today. For real. Listen Confessions of a Pink-Haired Marketer: 5 Things I Learned from Minecraft about Community, Ecosystems, and Business by Sonia Simone I went to Minecon — the official Minecraft conference — for the first time this year. Picture 10,000 delighted gamers (some kids but even more adults) convening for two days of geeky fun. Listen Rough Draft: Vexed by Your Bankrupt Vocabulary? Listen to This … by Demian Farnworth You can spot a mediocre writer from miles away … Listen Unemployable with Brian Clark: The Habitual Startup Approach to Wealth Building by Brian Clark Thanks to the internet, productivity software, virtual staffing solutions, and freelancers and consultants of all types at your disposal, a single person can cause a major economic ruckus. Listen The Missing Link: How to Build Strong Connections on LinkedIn Using Dating Advice from Cosmopolitan Magazine by Sean Jackson There is a surprising similarity between the rules on dating and how you build connections on LinkedIn. Listen The Lede: How Much Does the Modern Content Marketer Need to Know About SEO? by Jerod Morris and Demian Farnworth Long ago, search engine optimization (SEO) tactics and online marketing went hand in hand. Not so much today. For real. Listen Confessions of a Pink-Haired Marketer: 5 Things I Learned from Minecraft about Community, Ecosystems, and Business by Sonia Simone I went to Minecon — the official Minecraft conference — for the first time this year. Picture 10,000 delighted gamers (some kids but even more adults) convening for two days of geeky fun. Listen Find Out More ©2015 Copyblogger Media, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

Click here to safely unsubscribe from "Copyblogger." Click here to view mailing archives, here to change your preferences, or here to subscribe • Privacy

   

Tweet

Subscribe to receive free email updates: