5 Ways a Penalty Can Dramatically Improve Your Call To Action

5 Ways a Penalty Can Dramatically Improve Your Call To Action by Demian Farnworth One of the best ways to ruin a truly great sales letter is to not ask for action. The second best way is to include a call to action without a penalty. Indeed, not all calls to action are the same, but a strong call to action is typically: singular visible promising clear about what happens next brimming with trust elements It also has: a distinct button to click a trial period a guarantee When it comes to getting people to do what you want them to do, there are two ways to ensure this will happen. Get the rest Rough Draft: The Psychology Behind Winning Email Subject Lines by Demian Farnworth A good email subject line will remind you what it's like to taste blood in your mouth. What it was like lying on your back, dizzy and nausea. Granted, it's a fleeting moment. Listen New Rainmaker with Brian Clark: Darren Rowse on the Intersection of Blogging and Digital Commerce by Brian Clark We know about the power of content marketing to build audiences, inform what products and services to develop, and ultimately connect the two together. And whether you call it blogging or not, text remains a cornerstone of the online content mix. Listen Editor-in-Chief: A Productive, 3-Step Path to Follow When an Editor Rejects Your Writing by Stefanie Flaxman When a publication does not want to publish your writing, what is the best way to proceed? Listen Rough Draft: All Great Writing Boils Down to These Four Emotional Appeals by Demian Farnworth Great writers write to the emotions of your readers. And they focus on just four emotional appeals. Listen Technology Translated: Protecting Your Digital Business: A Primer on Small Business and The Law by V. Scott Ellis Litigation isn't something any of us want to think about, but having to put a plan together when the time comes isn't an option. Here's a short primer on handling electronic records, like email, so we can be prepared … Listen Rough Draft: The Psychology Behind Winning Email Subject Lines by Demian Farnworth A good email subject line will remind you what it's like to taste blood in your mouth. What it was like lying on your back, dizzy and nausea. Granted, it's a fleeting moment. Listen New Rainmaker with Brian Clark: Darren Rowse on the Intersection of Blogging and Digital Commerce by Brian Clark We know about the power of content marketing to build audiences, inform what products and services to develop, and ultimately connect the two together. And whether you call it blogging or not, text remains a cornerstone of the online content mix. Listen Editor-in-Chief: A Productive, 3-Step Path to Follow When an Editor Rejects Your Writing by Stefanie Flaxman When a publication does not want to publish your writing, what is the best way to proceed? Listen Rough Draft: All Great Writing Boils Down to These Four Emotional Appeals by Demian Farnworth Great writers write to the emotions of your readers. And they focus on just four emotional appeals. Listen Technology Translated: Protecting Your Digital Business: A Primer on Small Business and The Law by V. Scott Ellis Litigation isn't something any of us want to think about, but having to put a plan together when the time comes isn't an option. Here's a short primer on handling electronic records, like email, so we can be prepared … Listen Find Out More ©2015 Copyblogger Media, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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