You’ve been hearing a lot about podcasting over the last 6-12 months.
And you’ve been seeing a lot about podcasting too, especially here at Copyblogger, where we’ve shifted much of our marketing model to one built around on-demand, educational audio content.
Perhaps you’re still wondering why.
Here are a few interesting recent data points (via the Infinite Dial 2015 study from Edison Research and Triton Digital):
- 17 percent of Americans have listened to a podcast in the last month (that’s 36 million people just in the U.S.A.) — a number that keeps growing.
- 10 percent of Americans have listened to a podcast in the last week — and of this group, the average person listens to six podcast episodes per week.
- Podcast consumers in the U.S. are much more affluent, educated, and likely to engage with brands via social media than the general population.
And we can expect consumption of audio content to continue to grow worldwide as smartphone ownership continues to grow.
This is why so many of your peers and competitors have launched podcasts. It’s why we launched Rainmaker.FM.
It may be why you’ve already launched your own podcast, or why you’ve been seriously contemplating it.
And it’s definitely why we created The Showrunner Podcasting Course — which is reopening for a limited time and admitting new students starting today.
Why should you invest in a podcasting course?
Online marketers and business owners smartly want to capitalize on the on-demand audio trends, so many are scrambling to get their podcasts recorded, edited, and launched.
Some, unfortunately, are doing so without a proven game plan or a step-by-step framework that will position their podcasts for success.
The Showrunner Podcasting Course provides that game plan. It is that framework.
Join The Showrunner Podcasting Course … while it’s open
Whether you’re a beginner who knows you should be podcasting (but just aren’t quite sure how to start), or you’re an experienced podcaster looking to fine-tune an existing show … The Showrunner Podcasting Course will be a good fit for you.
Check out all of the details — including case studies of how the course has impacted real digital marketers and digital business owners just like you — and get in the course right now, while it’s still open:
We’re excited to work with you.
Jerod Morris
VP of Rainmaker.FM
Copyblogger Media
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