What Is a Content Marketing Strategy?



What Is a Content Marketing Strategy? by Demian Farnworth According to Google Trends, interest in content marketing has been on the rise since January 2011. But this should not surprise anyone. We all seem to be awash in content marketing. What’s surprising is that many content marketers don’t have a documented strategy. So, let’s fix that. Today, content marketer, we’ll help you get a plan in place. But first we need to clear up a little confusion about content marketing strategy. Read and comment Rainmaker Rewind: New Mini­-Series: Things I Love / Things I Hate by Caroline Early Here's a good one for you this week. Sonia Simone, host of Confessions of Pink­haired Marketer, launched her new mini­series: Things I Love / Things I Hate and this first episode can't be missed. Are you serious about running a podcast that will accelerate your audience and business growth? Then join the Showrunner Podcasting Course, where you will learn how to develop, launch, and run a remarkable podcast. Registration is open from February 10th through the 19th. Don't miss out. Find out more at http://showrunnercourse.com. The new mini­series explores things she thinks are awesome and … all the other stuff ;­) Sonia covers the art of finding the right self­-promotion balance on Twitter — without turning into a shouty bore. She'll also give you her thoughts on how to create engaging content that isn't stuffy or fluffy, but focuses on your goals. Plus, she gives advice on choosing and working with editors and copy editors, and lets you know about a place to find super­qualified professional writers and content marketers. If you liked this episode, be sure to subscribe to Confessions of Pink­haired Marketer in iTunes! Listen to Rainmaker Rewind below ... Download MP3 RSS iTunes The Show Notes Original episode on Confessions of a Pink­haired Marketer Sonia Simone on Twitter Listen Copyblogger FM: The Tactic You Should Steal from Copyblogger by Sonia Simone Traditional success advice points you to role models. If you want a seven- or eight-figure business, look for one and then copy how they got there. Sometimes that’s a smart move … and sometimes it isn’t. Listen PR is Dead: 3 Ways to Extend Your Good News in the Media by Doyle Albee You got someone to cover news about your company … great! But there's more you can do. Here are three great ways to get even more traction from your story. Listen The Digital Entrepreneur: The 5 Elements of the Modern Marketing Website by Brian Clark What are the essential elements that a website must have to create a user experience that leads to successful digital commerce? We introduce them in this week’s episode. Listen Hack the Entrepreneur: Have an Entrepreneurial Vision and Make It a Reality by Jon Nastor My guest today got his start as an engineer, became an author, startup advisor, and entrepreneur. From 2005-2006 he was the VP of Engineering at Odeo, who built and later spun out the earliest version of Twitter. Listen Rainmaker Rewind: New Mini­-Series: Things I Love / Things I Hate by Caroline Early Here's a good one for you this week. Sonia Simone, host of Confessions of Pink­haired Marketer, launched her new mini­series: Things I Love / Things I Hate and this first episode can't be missed. Are you serious about running a podcast that will accelerate your audience and business growth? Then join the Showrunner Podcasting Course, where you will learn how to develop, launch, and run a remarkable podcast. Registration is open from February 10th through the 19th. Don't miss out. Find out more at http://showrunnercourse.com. The new mini­series explores things she thinks are awesome and … all the other stuff ;­) Sonia covers the art of finding the right self­-promotion balance on Twitter — without turning into a shouty bore. She'll also give you her thoughts on how to create engaging content that isn't stuffy or fluffy, but focuses on your goals. Plus, she gives advice on choosing and working with editors and copy editors, and lets you know about a place to find super­qualified professional writers and content marketers. If you liked this episode, be sure to subscribe to Confessions of Pink­haired Marketer in iTunes! Listen to Rainmaker Rewind below ... Download MP3 RSS iTunes The Show Notes Original episode on Confessions of a Pink­haired Marketer Sonia Simone on Twitter Listen Copyblogger FM: The Tactic You Should Steal from Copyblogger by Sonia Simone Traditional success advice points you to role models. If you want a seven- or eight-figure business, look for one and then copy how they got there. Sometimes that's a smart move … and sometimes it isn't. Listen PR is Dead: 3 Ways to Extend Your Good News in the Media by Doyle Albee You got someone to cover news about your company … great! But there's more you can do. Here are three great ways to get even more traction from your story. Listen The Digital Entrepreneur: The 5 Elements of the Modern Marketing Website by Brian Clark What are the essential elements that a website must have to create a user experience that leads to successful digital commerce? We introduce them in this week's episode. Listen Hack the Entrepreneur: Have an Entrepreneurial Vision and Make It a Reality by Jon Nastor My guest today got his start as an engineer, became an author, startup advisor, and entrepreneur. From 2005-2006 he was the VP of Engineering at Odeo, who built and later spun out the earliest version of Twitter. Listen Find Out More ©2015 Rainmaker Digital, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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