Why Haters Are the Petri Dish of Great Content Marketing



Why Haters Are the Petri Dish of Great Content Marketing by Jay Baer Haters are the early warning detection system for your business, much like a canary in a coal mine. Haters are not the problem … ignoring them is. In fact, haters are your most important customers because when they complain, they provide free market research about what you can improve and how you can use content marketing to prevent future complaints. The real problem for your business isn't the haters; it is the people who have a poor experience but are not passionate enough about you and your company to take the time to say something about it. They are the "meh" in the middle, and they are what kill businesses. And the people who love your business aren't all that useful either. Praise is the most overrated commodity because when someone tells you what you're great at, it teaches you nothing. The best business lessons are born from criticism, not pats on the back. Read and comment TubeTalk: A Step-by-Step Guide to Setting Up YouTube Polls by Jeremy Vest In this episode we talk about a new YouTube feature called Polls. How do your viewers feel about what it is you're doing on YouTube? Do you know why your viewers are dropping at a certain spot on your retention report? Listen The Writer Files: How Bestselling Thriller Author Mark Dawson Writes: Part One by Kelton Reid Prolific, international bestselling authorpreneur, Mark Dawson, dropped by to talk about self-publishing versus traditional publishing, and the productivity hacks that have helped him publish over 23 books. Listen Hit Publish: How to Generate Powerful Product Names That Dont Sound Gimmicky by Amy Harrison Today's episode asks the question: "When it comes to marketing, what's in a name? Does it really matter what you call your products and services? Well … yes it does. And Hit Publish is here to help. Listen Confessions of a Pink-Haired Marketer: Getting to Freedom and Business Clarity: A Conversation with Sonia Thompson by Sonia Simone Content strategist Sonia Thompson talks with me today about business clarity and the power (and pitfalls) of limitless opportunities. Listen Rainmaker Rewind: New Mini­-Series: Things I Love / Things I Hate by Caroline Early Here's a good one for you this week. Sonia Simone, host of Confessions of Pink­haired Marketer, launched her new mini­series: Things I Love / Things I Hate and this first episode can't be missed. Listen TubeTalk: A Step-by-Step Guide to Setting Up YouTube Polls by Jeremy Vest In this episode we talk about a new YouTube feature called Polls. How do your viewers feel about what it is you're doing on YouTube? Do you know why your viewers are dropping at a certain spot on your retention report? Listen The Writer Files: How Bestselling Thriller Author Mark Dawson Writes: Part One by Kelton Reid Prolific, international bestselling authorpreneur, Mark Dawson, dropped by to talk about self-publishing versus traditional publishing, and the productivity hacks that have helped him publish over 23 books. Listen Hit Publish: How to Generate Powerful Product Names That Dont Sound Gimmicky by Amy Harrison Today's episode asks the question: "When it comes to marketing, what's in a name? Does it really matter what you call your products and services? Well … yes it does. And Hit Publish is here to help. Listen Confessions of a Pink-Haired Marketer: Getting to Freedom and Business Clarity: A Conversation with Sonia Thompson by Sonia Simone Content strategist Sonia Thompson talks with me today about business clarity and the power (and pitfalls) of limitless opportunities. Listen Rainmaker Rewind: New Mini­-Series: Things I Love / Things I Hate by Caroline Early Here's a good one for you this week. Sonia Simone, host of Confessions of Pink­haired Marketer, launched her new mini­series: Things I Love / Things I Hate and this first episode can't be missed. Listen Find Out More ©2015 Rainmaker Digital, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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