Does Your Copy Pass the 'Forehead Slap' Test?



Does Your Copy Pass the ‘Forehead Slap’ Test? by Brian Clark One of the most repeated rules of writing compelling copy is to stress benefits, not features. In other words, identify the underlying benefit that each feature of a product or service provides to the prospect, because that’s what will prompt the purchase. This is one rule that always applies, except when it doesn't. We'll look at the exceptions in a bit. Read and comment The Missing Link: What Lynda.com Can Do for Your Business, with Carrie Dils by Jabez LeBret Carrie Dils shares her journey using Lynda.com, from taking classes to teaching her own courses … and what it’s done for her business. Listen Youpreneur with Chris Ducker: Catapulting Your Personal Brand by Launching a Book, with Tucker Max by Chris Ducker New York Times best-selling author Tucker Max joins the show to talk about why as personal brand business owners, we should be getting out our thoughts and wisdom into a book to share with the world. Listen Zero to Book: Whats Driving You as an Author? How to Pinpoint Your Internal and External Goals by Pamela Wilson Writing a book will force you to dig deeper than you ever have for previous writing projects. To get the most out of the process, tune in to what’s really motivating you. Listen Rainmaker.FM Elsewhere: Pamela Wilson on Write With Impact by Caroline Early Pamela Wilson joined Glenn Leibowitz on Write With Impact this week to chat about writing her first book and the strategic process behind drafting, editing, and publishing it. Listen Confessions of a Pink-Haired Marketer: Q&A from Twitter, Independence Day Version! by Sonia Simone The keys to good sponsored content or native advertising, content for B2B organizations, and how to make connections with the big-audience content publishers … Listen The Missing Link: What Lynda.com Can Do for Your Business, with Carrie Dils by Jabez LeBret Carrie Dils shares her journey using Lynda.com, from taking classes to teaching her own courses … and what it's done for her business. Listen Youpreneur with Chris Ducker: Catapulting Your Personal Brand by Launching a Book, with Tucker Max by Chris Ducker New York Times best-selling author Tucker Max joins the show to talk about why as personal brand business owners, we should be getting out our thoughts and wisdom into a book to share with the world. Listen Zero to Book: Whats Driving You as an Author? How to Pinpoint Your Internal and External Goals by Pamela Wilson Writing a book will force you to dig deeper than you ever have for previous writing projects. To get the most out of the process, tune in to what's really motivating you. Listen Rainmaker.FM Elsewhere: Pamela Wilson on Write With Impact by Caroline Early Pamela Wilson joined Glenn Leibowitz on Write With Impact this week to chat about writing her first book and the strategic process behind drafting, editing, and publishing it. Listen Confessions of a Pink-Haired Marketer: Q&A from Twitter, Independence Day Version! by Sonia Simone The keys to good sponsored content or native advertising, content for B2B organizations, and how to make connections with the big-audience content publishers … Listen ©2015 Rainmaker Digital, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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