Unique Selling Proposition (USP) Defined in 60 Seconds [Animated Video]



Unique Selling Proposition (USP) Defined in 60 Seconds [Animated Video] by Demian Farnworth Like David Ogilvy, mid-20th-century ad man Rosser Reeves promoted a hard-sell approach and thought advertising should do one thing: sell. And sell he did. Campaigns for Viceroy cigarettes, Carter's Little Liver Pills, Listerine mouthwash, and Colgate toothpaste boosted sales and put these brands on the map. His goal was to get customers to recognize a specific brand proposition — what has become known as a unique selling proposition (USP). But what exactly is a unique selling proposition? And why is it so important? Read and comment The Showrunner: No. 066 5 Steps for Conducting a Useful Podcast Archive Audit (in 30 Minutes or Less) by Jerod Morris and Jon Nastor There are myriad good reasons why you might want to conduct an audit of your podcast archive. But content audits can be messy, complicated, even intimidating. They don’t have to be though — not if you follow these five steps to a useful podcast archive audit. (You should even get done in 30 minutes or less … ) Listen The Missing Link: What Lynda.com Can Do for Your Business, with Carrie Dils by Jabez LeBret Carrie Dils shares her journey using Lynda.com, from taking classes to teaching her own courses … and what it’s done for her business. Listen Youpreneur with Chris Ducker: Catapulting Your Personal Brand by Launching a Book, with Tucker Max by Chris Ducker New York Times best-selling author Tucker Max joins the show to talk about why as personal brand business owners, we should be getting out our thoughts and wisdom into a book to share with the world. Listen Zero to Book: Whats Driving You as an Author? How to Pinpoint Your Internal and External Goals by Pamela Wilson Writing a book will force you to dig deeper than you ever have for previous writing projects. To get the most out of the process, tune in to what’s really motivating you. Listen Rainmaker.FM Elsewhere: Pamela Wilson on Write With Impact by Caroline Early Pamela Wilson joined Glenn Leibowitz on Write With Impact this week to chat about writing her first book and the strategic process behind drafting, editing, and publishing it. Listen The Showrunner: No. 066 5 Steps for Conducting a Useful Podcast Archive Audit (in 30 Minutes or Less) by Jerod Morris and Jon Nastor There are myriad good reasons why you might want to conduct an audit of your podcast archive. But content audits can be messy, complicated, even intimidating. They don't have to be though — not if you follow these five steps to a useful podcast archive audit. (You should even get done in 30 minutes or less … ) Listen The Missing Link: What Lynda.com Can Do for Your Business, with Carrie Dils by Jabez LeBret Carrie Dils shares her journey using Lynda.com, from taking classes to teaching her own courses … and what it's done for her business. Listen Youpreneur with Chris Ducker: Catapulting Your Personal Brand by Launching a Book, with Tucker Max by Chris Ducker New York Times best-selling author Tucker Max joins the show to talk about why as personal brand business owners, we should be getting out our thoughts and wisdom into a book to share with the world. Listen Zero to Book: Whats Driving You as an Author? How to Pinpoint Your Internal and External Goals by Pamela Wilson Writing a book will force you to dig deeper than you ever have for previous writing projects. To get the most out of the process, tune in to what's really motivating you. Listen Rainmaker.FM Elsewhere: Pamela Wilson on Write With Impact by Caroline Early Pamela Wilson joined Glenn Leibowitz on Write With Impact this week to chat about writing her first book and the strategic process behind drafting, editing, and publishing it. Listen ©2015 Rainmaker Digital, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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