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Blending Art with Strategy for Powerhouse Content
We talk a lot on Copyblogger about how to write content that's more vivid, more memorable, more distinctive.
But there's always another side to that creative coin -- the strategic side. Your content might be marvelously entertaining and engaging, but if it's not placed in a strategic context, you've limited its power. Getting smarter about strategy won't make your work less creative or meaningful. In fact, the opposite is true. Wise strategy makes your message more powerful, which is what we teach in our Certified Content Marketer training program. If you’d like to get all the details on how you can enroll when we reopen the doors for a limited time soon, join the waitlist here. On Monday, our Data Analyst Loryn Thompson kicked off the week with an article about when to use (and when not to use) powerful bits of analytics code called UTM parameters. These sound a little technical, but they're just a way for you to understand how all the different paths you're using are working together toward conversions. On Tuesday, Stefanie Flaxman wrote about the value of pairing art with strategy: using your craft to give others a strong voice, then using that voice strategically to reach a specific goal. And on Wednesday, I showed how to employ some of Copyblogger's favorite strategic power tools -- specifically, copywriting techniques -- to make your presentations more relevant and effective. You can use these for SlideShares, webinars, or live talks -- anytime you want to create a more meaningful impression. Over on Copyblogger FM, I talked about how to make smarter decisions for your website and content -- without exhausting yourself with decision fatigue. And on Sites, Jerod Morris unpacked one of the great techniques that can be used to bring more art to your strategy: the persuasive analogy. That’s it for this week -- get some of that artful strategy into your content, and we’ll catch you next week! - Sonia Simone
Chief Content Officer, Rainmaker Digital
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