Happy Friday!
Thanks for taking a moment to check in with the Copyblogger community.
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I'm Stefanie, Copyblogger's Editor-in-Chief, and below you'll find your weekly dose of tips and resources to strengthen your content marketing skills. Scroll on!
How to Overcome Writer's Block with Neuroscience
Since we now have a new understanding of neuronal processes, it's far easier to get a handle on why we're sometimes "blocked" when it comes to writing.
"… [Our brain's] connectedness also comes with a downside; activity in one area of the brain may affect another area in a negative way. Our emotions can have an impact on our productivity and learning … When activity in the area of the brain that is responsible for processing the information needed to write effectively is altered, the result may be writer's block." – Michael Grybko, Neuroscientist
Ready for some practical guidance? These 7 lessons will help you overcome writer's block.
Keep reading: How to Overcome Writer's Block with Neuroscience
(Real) Strategies for Paid Communities
This week on The Copyblogger Podcast, Tim Stoddart and Ethan Brooks talk about:
- Upcoming changes to the Copyblogger paid community
- How Tim decided on those changes
- The lessons you can apply to your own paid products
They also dive into business structure, the psychology of money, and strategies for wealth preservation after a financial windfall.
Listen now: (Real) Strategies for Paid Communities
One Post, One Idea
Our discussion about writer's block over the past couple of weeks reminded me of a simple, but powerful, rule for writers: one post, one idea.
If you have too many ideas, you need to slow down before inadvertently producing a piece of confusing content for your audience.
When you feel compelled to say everything, you often end up saying nothing.
That's a recipe for a high bounce rate because too many topics in one post can easily appear desperate, as if this one article is your only chance to express your thoughts.
Do you like reading laborious content? You probably know firsthand that it can make readers click away.
Building an audience of people who will eventually become your clients and customers takes time. Your content marketing is an unfolding story, not an all-encompassing treatise.
To avoid writer's block and hook more readers on your message, start with one digestible topic, move on to the next, and then the next one, and then the next one ...
Talk with you again soon,
Stefanie Flaxman
EDITOR-IN-CHIEF, COPYBLOGGER MEDIA
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