Welcome back to Copyblogger!
Thanks for taking a moment to check in with our community for writers ...
I'm Stefanie, Copyblogger's Editor-in-Chief, and below you'll find your weekly dose of tips to help you transform from an ace writer into a full-fledged content entrepreneur.
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I Owe My Success as a Writer to a Cheeseburger
I've always been stubborn.
So, it wasn't out-of-character for me to stand my ground when everyone I knew was quite skeptical about my writing career ambitions.
"How are you going to be a writer?"
"What have you written?"
"Who is going to listen to you?"
I've heard it all, and in the beginning I really didn't care about the amount of people waiting to say "I told you so" when I would inevitably give up.
But a couple of years after pronouncing myself a "freelance writer and editor," things started to get a bit scary.
I wasn't getting the long-term work and challenging projects that I hoped would grow my business.
Every time I ran into a former colleague who had given up on content writing and currently had a completely different job, it got a little scarier.
"Writing? I don't do that anymore. Not for work. You don't make a living writing."
Maybe everyone else was right. Maybe I was ridiculous to think I could become a full-time writer and editor.
Your writing skills alone don't build a business
One day, I was sitting in my car while stuck in traffic.
I looked up at a giant billboard that sat above the crowded intersection and noticed the ad was for McDonald's.
If a company as large as McDonald's still needs to promote their offers (in this case, a cheeseburger), why did I think I could grow my business without strategically marketing my services?
In that moment, I realized there was so much more that I needed to do to sell myself as a freelance writer and editor.
What were you doing when you realized you need to learn how to sell?
If you learn how to sell, you're the one who gets to say, "I told you so."
When to Charge for Your Content
On this episode of The Copyblogger Podcast, Tim Stoddart and Ethan Brooks talk content monetization, including subscriptions, newsletters, and membership sites.
Click here to listen to the episode.
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3 Fundamental Editorial Standards for Any Serious Publication
written by Stefanie Flaxman
With the ongoing rise of AI, content editors have an opportunity to stand out. They're writing professionals who know how to effectively review drafts written by other writers (human or AI).
Editors then turn those drafts into content that's engaging and valuable enough to grow an audience of interested prospects.
Editorial standards are essentially rules that help you establish and uphold your reputation as a trustworthy resource for your audience.
Instead of having an "anything goes" approach to your editorial department, you decide ahead of time what is appropriate or not appropriate for your publication.
I'm particularly fond of this other cool part:
Editorial standards also give you the freedom to be creative, or straight-up weird, as long as your content is built on a foundation that serves your audience.
Click here to read the article.
Now What?
This week in Copyblogger Academy, Tim wrapped up his 10X Copywriting workshop.
By this point, you know who your target customer is, how to solve their problems, and how to sell your product or service with sales copy.
Next you need to drive traffic to your sales page, right?
In Tim's fourth and final installment of this series, he teaches:
- The 3 buckets of content
- Ways to leverage other people's audiences
- How to sponsor yourself
If you missed any of the 10X Copywriting sessions, you can find the replays in your Academy dashboard under "Masterclass Presentations."
Not a member of Copyblogger Academy yet?
Talk with you again soon,
Stefanie Flaxman
EDITOR-IN-CHIEF, COPYBLOGGER MEDIA
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