7 Copywriting Strategies the Great Copywriters Wish You Knew

Welcome back to Copyblogger!

Thanks for taking a moment to check in with our community for writers ...

This issue is brought to you by Digital Commerce Partners, content marketing and SEO services from Copyblogger. If you have an online course, virtual community, SaaS, or other digital product-based business, we can help you grow. Find out more and contact us for a consultation at DigitalCommerce.com.

I'm Stefanie, Copyblogger's Editor-in-Chief, and below you'll find your weekly dose of tips and resources to strengthen your content marketing skills. Scroll on!

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7 Copywriting Strategies the Great Copywriters Wish You Knew

We sometimes talk about copywriting strategies and content marketing like they're the same, but they aren't — they complement each other, but they also serve two distinct purposes.

Copy, traditionally, is what we use to make the sale. To use Albert Lasker's phrase, it's salesmanship in print (or pixels). Its aim is to persuade.

Content does everything else. It attracts an audience, engages their sustained attention, demonstrates your ability to solve their problems, and paves the way for an eventual purchase.

Content marketing has been the new cool kid in advertising — the web lets us use content to accomplish so much with relatively limited resources.

But really smart content marketers know enough to steal from their more traditional copywriting brothers and sisters. Because when you learn how to be a copywriter, those old-school elements of persuasion will make everything in your content work better.

Here are 7 copywriting strategies you'll want to swipe from the rich tradition of direct response copywriting.

Keep reading: 7 Copywriting Strategies the Great Copywriters Wish You Knew

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3(ish) Rules for Building Multi-Million Dollar Communities

This week on The Copyblogger Podcast, Tim Stoddart and Ethan Brooks talk about the nitty-gritty of high-performance community building, including strategies, tactics, and specific tools.

Listen now: 3-ish Rules for Building Multi-Million Dollar Communities

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What Is the Main Action a Writer Takes When Proofreading?

Proofreading is simple.

That may seem like a sacrilegious statement coming from me. I'm someone who's spent years justifying to condescending critics that proofreading is a specialized skill.

But I'm going to show you how easy it is to review your writing like a professional proofreader — even if you only have a short amount of time to proofread.

These techniques will help you spot and correct errors in your content that you've previously overlooked.

Keep reading: What Is the Main Action a Writer Takes When Proofreading?

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Last Chance — Seven-Figure Copywriting

Time's almost up on this special deal ...

Today is your last chance to save on AWAI's newly relaunched flagship program ...

The Accelerated Program for Seven-Figure Copywriting.

After midnight tonight, your exclusive Copyblogger pricing ends.

But until then, you can save big on this self-paced, video-based training resource that's launched more copywriting careers than any other program to date.

At its core ... and what you'll learn ... is the secret structure of effective sales letters.

And once you know this structure, you'll be able to earn a big up-front fee to write a sales letter for a client ...

Plus, in a lot of cases, get a percentage of the sales your letter generates too.

Just look at a few of these well-paid copywriters who credit AWAI's Accelerated Program with kick-starting their careers:

• Evaldo Albuquerque speaks and writes English as a second language, yet he earns over a million dollars annually and generated $170 million from his copy — in just three years ...
• Rob Gramer knew he had made it as a copywriter the day he received his first check for more than $100,000. Since then, he's become a copy chief for a major publisher in the health niche and has indulged many of his passions, like surfing and jujitsu, thanks to the freedom copywriting offers ...
• Marcella Allison has written many multimillion-dollar sales letters and paid her mortgage for 11 straight years with the royalties from just one letter she wrote — totaling $162,700 in that span ...
• Julie Hassett became a six-figure sales letter writer less than a year after going full time as a freelance copywriter ...
• And there are many, many more!

You can earn great money — and have all the freedom you want — writing winning sales letters.

And AWAI's Accelerated Program for Seven-Figure Copywriting is the most proven way to get there.

Click here before your exclusive Copyblogger deal ends at midnight.

Talk with you again next week,

Stefanie Flaxman
EDITOR-IN-CHIEF, COPYBLOGGER MEDIA

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