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I'm Stefanie, Copyblogger's Editor-in-Chief, and below you'll find your weekly dose of tips to help you transform from an ace writer into a full-fledged content entrepreneur. Scroll on!
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Oops!... I Didn't Take My Own Advice
Last week, someone innocently left a comment on one of my YouTube videos, How to Start Your Writing Practice *Realistic*.
I say "innocently" because they simply had a great question. But it helped me realize something I could have improved about the video. I'm guessing that wasn't their intention.
The viewer's comment unintentionally uncovered a glaring example of me not taking my own advice — advice we've been giving on Copyblogger since 2006, to be more precise. Oops ... I'm not that innocent. (Sorry, couldn't resist.)
Here's the comment:
Can you figure out what I didn't do in the video?
Stay tuned to the end of this email for the answer.
How to Perform In-Depth Research Before Podcast Interviews
On this episode of The Copyblogger Podcast, Tim Stoddart and Ethan Brooks discuss Tim's current projects and how Ethan performs research for podcast interviews.
Click here to listen to the episode.
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Service Business 101: Impress and Score Your Next Client
Competition can be distracting and paralyzing.
When you worry about all the other people who provide similar offerings and how they might charge less expensive rates than you do, it can be difficult to make progress with your service business.
You may even feel pressure to lower your rates to look more "reasonable" or meet the "industry standard."
There are always going to be service providers who charge less than you do. The trick is realizing that those businesses do not provide the same quality — and they are not your competition.
Ignore "reasonable" and the "industry standard," and instead play to your strengths. Focus on creating an experience for your clients that they won't find anywhere else — that is the winning difference that will make them decide to work with you.
Click here to read the article.
Choose Your Call to Action Wisely
At the end of my YouTube videos, I ask the viewer to give the video a thumbs up or a thumbs down. And then to subscribe or unsubscribe. Standard YouTube stuff. While I ended How to Start Your Writing Practice with a call to action (CTA), it might not have been the best one.
How are viewers supposed to know they can get more information about copywriting, content marketing, and blogging on Copyblogger if I don't clearly tell them?
Here's my reply to the comment:
I learned (or re-learned) 3 important lessons from this experience, which I've broken down into 3 Rs.
1. Reluctance. Previous viewers might have had similar questions, but they didn't feel like leaving comments. If I had mentioned that you can go over to Copyblogger to learn more, I wouldn't have missed opportunities to guide those reluctant-to-comment viewers to Copyblogger.
2. Repetition. No matter how many times you think you've repeated information, there are always going to be new people who discover your content but don't know your background. You can keep it brief, but tell them what you do and what they should do next. This leads me to ...
3. Reimagine. Just as I did, you might think you already have a CTA in your copy. But is it the most accurate CTA for that specific video, podcast episode, landing page, or blog post? Could you reimagine the details of the CTA to better serve viewers, listeners, or readers.
Ultimately, it's instances like this that remind me why I love writing and posting content. There are endless opportunities to review your work and improve next time you publish.
Talk with you again soon,
Stefanie Flaxman
EDITOR-IN-CHIEF, COPYBLOGGER MEDIA
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