| Hey, Tim here. We're trying a new format for the newsletter. It's similar to what you've been getting already, but a bit more structured. If we stick to this format, you'll get 4 tips on social media, SEO, sales/copywriting/business, and mindset every week. Let me know if you like it. Sponsored (Kind Of) This week's issue is brought to you by Copyblogger Academy. We're changing the marketing education game by offering 9 courses, masterclasses, expert Q&A, and ongoing education for just $99. That's less than most course sellers charge for 1 underwhelming product. Click that link to learn more and join 1,500+ members ☝️ 1. Create Truly Unique Social ContentPeople get so caught up in being "valuable" that they forget that your content also needs to be unique. You should rarely or never post things on social media that anybody else could have written and posted. If you do, people might enjoy the information, but you'll get fewer followers and a lot fewer buyers from it. The solution? Write things only you could write. Don't write a post with the hook: "9 exercises that build muscle." Instead, write a post with the hook: "9 exercises that helped me build 15 pounds of muscle in a year." The best way to be unique is injecting your and/or your brand story into almost everything you do. 2. Create Truly Unique Blog ContentThe same principle applies to blog content too. The first reason why it works is similar to the social side. When you share unique experiences, people take more of an interest in you and what you sell rather than just being interested in the information you're giving them. But there's another side to this. There's a lot of evidence that sharing personal experiences improves your search rank. For a blog post, you'd probably make the title something general like "9 exercises that build muscle quickly," but you'd talk about your experiences with them in the introduction and throughout. 3. Nurture Less, Sell MoreOne of the great things about content marketing is that you're always learning new things. Especially if you're always experimenting. Recent experimentation has caused me to change my thoughts a bit on nurturing with an endless stream of "value" in emails and other marketing material. The default advice is to nurture a ton before asking for a sale. But does it actually work? The data tells a more complicated story. People often want to buy from you right away. They don't want to be in some long funnel. They just want to go right to a call or sales page. Test this and find out for yourself. 4. Embarrass YourselfMy Copyblogger partner, Charles Miller, posted this on X the other day. It's a philosophy I love, and it's something we're integrating into our brand. If you try to do anything that'll make you not-average, you'll risk embarrassment. The good news is that it doesn't really matter what people think. Create content. Build a business. See what happens. You'll be more embarrassed that you let fear stop you than you will if a couple people laugh behind your back. Final ThoughtSomething I always thought was cool about Copyblogger was that Brian Clark shared the journey of building it as he was in the trenches doing the work. Charles and I are bringing that spirit back to this brand. We'll keep delivering valuable strategies, but prepare for more personality and experiences too. This new format is an example. We're trying stuff and seeing what happens. When we learn lesson, we'll tell you about it here, we'll post an in-depth breakdown in Copyblogger Academy, and you can apply it to your brand. Anyway, let me know what you think of this newsletter format. Any feedback is appreciated. - Tim |
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