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Now, here's your regular Tuesday newsletter... What Actually Drives SalesWhy do people buy things? That seems like a simple question, but after talking with thousands of content creators and marketers, I've found that most people don't actually know. So, let's make it clear. People buy because they:
The trouble with most creators is that they don't think about 2, 3, or 4, and they only partially think about 1. So they build a basic marketing strategy that's based on outcomes (get fit, get search clicks, sell more, etc) and try to generate traffic. They often fail at getting traffic, but even if they don't, they still don't sell much. Their strategy is mediocre, and their results are worse. How Copy Creators WinCopy Creators understand that talking about outcomes doesn't drive sales. The vast majority of your traffic already wants the outcome you're selling, so mentioning it doesn't move the needle more than maybe a millimeter. Instead, the better strategy is to focus on awareness, trust, uniqueness, and brand. Mention your offer constantly. Do it in almost every piece of content you create. Use case studies, testimonials, and personal success stories to make people confident in your ability to deliver results. Find a way to make your offer unique, or at least find a unique way of positioning it. Constantly share your opinions, values, and personality so people truly know who you are and can choose to like you or not. Explicitly say why what you sell is different from and better than what your competition sells. This takes you from one of the tens of thousands of people selling the same outcome to a distinct player in the market who people can't help but pay attention to and consider buying from. That's how you drive sales. - Charles P.S. Whenever you're ready, Copyblogger can help you in 4 ways:
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