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First, create content that's related to the problem you solve and the offer you sell. Try to do some terms with high-buying intent (e.g. "Hire a wedding planner cost") That'll get you targeted traffic rather than general traffic.
Second, write content that builds awareness and trust for your offer. Mention it organically in your posts. Quickly mention results you drove for a client. If they know what you sell and trust it, they'll consider buying.
2. How To Convert Social Media Traffic
This is similar to the section above. First, you want to create content that's related to the problem you solve and the offer you sell. Don't just chase engagement with viral bait. Make it relevant to your buyers.
Second, add offer mentions and trust-builders to your strategy. Post client results sometimes. Do a full case study here and there. You can soft sell in almost every post. That'll get you more clicks and more conversions.
3. The Power Of Comparisons
Comparisons are powerful on search. People are often trying to figure out which tools or strategy to use. If you have a blog post that breaks down the pros and cons of multiple options, it might get solid traffic numbers.
They're powerful on social too. You can do tools and strategies, but you can also get more creative and do things like philosophies related to what you sell. Comparing is helpful and inherently a bit dramatic. Do it often.
4. Lesson From The Build
There will always be a reason to not start something, and there will always be a reason to think you're not good enough to do what you want to do. If you look for those reasons, you're going to find them every time.
The good news is that the opposite is also true. There's always a reason to start today, and there's always a reason to think you're good enough. Stay realistic, but look for these 95% of the time. Positivity pays well.
- Tim
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