Stupid-simple content tip

Copy Creator

    Hey, it's Charles.
  I'm spending hours per day filming new courses for Copyblogger Academy. There was already a crazy amount of good info in there. Now there's going to be even more. I can't wait to show you everything we're doing.
  It'll be ready in 2.5 weeks. Stay tuned.

  The Stupidest Simplest Marketing Tip
  I'll just come right out and say it:
    Use photos in your content.
  If appropriate, make the photo of a person.

  I know that algorithms prioritize social media posts with pictures. I've also noticed that people enjoy posts with photos more than ones without. 
  So, do photos of:
    Memes.
  Celebrities.
  Yourself, sometimes.
  Complex text-based photos like infographics.
  Simple text-based photos that look like X screenshots.
  Examples of what you're talking about (especially in blogs).

  My LinkedIn post today has insane impressions compared to the amount of engagement it has. I've had posts with 500 likes get 10,000 impressions on this platform. This one is doing significantly better because it's a picture of a meme and a celebrity at the same time:

  X threads like this do best with a photo of the person:

  Sharing a personal story or personal news is great for pairing with a personal photo. Blog posts are more clear, valuable, and engaging when you show people what you're talking about instead of just saying it. Sometimes a big value bomb on social is best presented in an infographic.
  My last piece of advice is to not add a photo that's bad-looking or irrelevant. It's not a magic algorithm hack. You have to add a picture that people actually want to look at. Not a stock or bad AI-generated photo.
  I could show you hundreds of examples of people using photos well. But I'll leave you with some advice: add photos to most posts, make them attractive to look at, make them related to your niche, and have them either create value, emotion, or interest in you as the author.
  It's one of the easiest ways to improve your results.
  - Charles
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Stupid-simple content tip

The Stupidest Simplest Marketing Tip

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