My post got 1.2m impressions

What topic do you most want to see covered in this newsletter?

    Question for you:
  What topic do you most want to see covered in this newsletter? You can also ask a question you want answered or just give a broad topic like "getting clients" or "getting followers." Tim and I are filling up our content schedule and want to give you exactly what you want in the next few months.
  Please hit reply and tell me what you think. Now, today's essay...

  My 1,200,000-Impression Post
  Let's do a quick breakdown of this post that worked well. I'll show it to you, tell you why it worked, and tell you how it could've been even better.
  Here it is:

  Here's why it worked:
    Applicable Value - When people think something can benefit them, they stop to read it (which increases dwell time) and often engage. They also follow you because there's something in it for them.
  Length - People spend more time on longer posts. The algorithm likes that. If a post is engaging enough to keep people interested, length often helps push it further than it would go if it was shorter.

  Here's how it could've been better:
    This was another person's carousel. I credited them at the top, so it was fine to use it, but if it had been mine, I would've gotten even better results because people would only click on my profile.
  I also could've sold more if it was mine. I thought it was tacky to use his carousel to sell my offers. If it had been mine, I could've transitioned into a soft sales pitch and sold a lot more than I did.

  By the way, these lessons apply to blog posts too. A long, valuable listicle has a good shot at ranking on Google. If I were putting it on the Copyblogger site, I would research which keyword works best, then write it with a lot more text. Even if you're long-form only, you can learn from this example.
  Take those lessons and use them. I hope you get awesome results.
  - Charles
  P.S. Whenever you're ready, Copyblogger can help you in 3 ways:
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My post got 1.2m impressions

My 1,200,000-Impression Post

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