Friday 4: Simple content tip

Copy Creator

    
  
  
  
    Hey, Tim here. 
  Charles and I are both dropping new videos in Copyblogger Academy in the next week or so. Join us to get those and everything else it has to offer. There is absolute gold in these monthly videos we do, and there are hundreds of high-ROI strategies in the 6 courses we just updated.
  Let's get into your 4 tips...
  
  1. Simple, High-ROI Content Tip
  Put a result you've gotten or driven in the introduction to your content. On social media, that'll probably be one line near the start. In blog posts, it'll probably be one or two sentences in the introduction paragraph.
  Basic example for an SEO: "I increased my client's search traffic by 892% in 3 months." That serves as a great hook, and it also increases awareness and trust in your offer. Doing all 3 at the same time is a big win.
  2. Hacks Are Overrated
  Everyone is always looking for the next "content hack" on social media and search. But the truth is that these almost never work at all, and when they do work, they stop working quickly because platforms fix them.
  That's because algorithms are designed to figure out what content is most engaging. So instead of trying to cheat the system, focus on creating content that's truly engaging. Algorithms will notice and reward you.
  3. Create Extra Interest In Blog Titles
  If you're trying to rank for a term, the blog post is extremely important, but so is the title. One way to make it better is to search your term, see what the top titles say, and then craft one that's a little bit more interesting.
  "14 best restaurants in Rome (from a local)" is more interesting than "11 best restaurants in Rome." "How to start a blog in under 48 hours" is more interesting than "How to start a blog." Little tweaks make a big difference.
  4. Lesson From The Build
  Split up tasks into "need to do" and "want to do." Need to do tasks should be your top priority every day. Your non-negotiables. Want to do tasks can potentially be put off. Actually write both of these down.
  This is extremely basic productivity advice, but I talk to people all the time who get hung up on the little stuff and put off the big stuff. Figure out what's truly important. Write it down. Do it every day. No excuses.
  - Tim
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Friday 4: Simple content tip

1. Simple, High-ROI Content Tip

2. Hacks Are Overrated

3. Create Extra Interest In Blog Titles

4. Lesson From The Build

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