How to make content sell

uniquely

    
  
  
  
    Heads up:
  I'm going to do an extended video on this topic in Copyblogger Academy in about a week. It'll give you more details and a ton of examples. 
  For now, here's the short version...
  
  How To Make Content Sell
  People don't buy things unless they:
    Know what outcome you deliver
  Trust you to deliver it
  
  Thinking you're uniquely good at delivering that outcome helps a lot too.
  So, if you want your content to sell, people need to know what you're selling, have enough trust in you to take the first step in buying (DMing you, clicking on a landing page, etc), and again, it helps if you're unique.
  The simplest way to do that is putting results and philosophy into your content. I'll order these from least to most persuasive power:
    Add a quick pitch for your offer at the end of your social media posts (or on a reply to the post) or blog posts. Ideally, include some kind of trust builder like the best result you've delivered to a customer.
  Add a subtle pitch somewhere in the middle of your content. It should feel organic. For example, you might give an opinion about your niche, then say how that opinion helped you drive a result.
  Make a customer result the hook of your post, then follow it up with something valuable. Example: "I've generated over $10m in sales for my clients. Here are my top 10 copywriting principles:"
  Make the result the hook and make the rest of the post a case study or quasi-case study. Example: "I doubled my clients CR% in just 6 weeks. Here are the 5 changes I made (so you can do the same):" 
  
  The era of writing something valuable, then hoping people go through your sales funnel and buy from you is over. You need to subtlety sell in everything you do. Those examples should show you how to do it right.
  - Charles
  P.S. Whenever you're ready, Copyblogger can help you in 3 ways:
    Copyblogger Academy - 6 courses, Q&A, and a lot more for just $149. That's less than most educators charge for 1 mediocre product.
  Content Coaching - We'll teach you how to be an earning Copy Creator instead of a struggling content creator. Prices start at $300.
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How to make content sell

How To Make Content Sell

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