| I recently had an interesting conversation with Charles. He told me that he got dinner with another big-time social media creator (they both have around 350,000 followers across all platforms). Both of them, despite those huge followings, said the same thing: They drive 80% of their revenue with their email list, not on social. That was music to my ears, because I've always been a huge proponent of building a newsletter. It's been a main revenue driver in all my companies. It goes beyond just getting more sales, though. There's a risk factor that most people don't think about: Social media algorithms change. All the time. My Twitter/X impressions fell off a cliff a couple years ago and never came back. Every creator has had similar experiences. Search algorithms change. All the time. Copyblogger's traffic isn't what it used to be. I've had a look at other big info brands too, and almost all of them are suffering at least a bit. AI is a legitimate threat to the entire SEO industry. The more people go to chatbots for answers, the less they search Google, and the less websites get clicks. That's why it's more important than ever to own your audience, and it's also why I was happy to let GetResponse sponsor this email. They just dropped an eBook on how to build and monetize an email list. Click below to get it instantly: The idea of owning your audience is extremely important. GetResponse is a great company with a great tool. They're one of the most awarded software companies out there. This eBook costs you nothing and could be a huge help. So hit that button and get it. Worst case, you spend a few minutes reading that instead of scrolling on social media. Best case, you change the future of your business. Talk to you Friday. |
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