| Hey, Tim here. I just added a new video to Copyblogger Academy. It's about finding clients and customers on YouTube. But there are content lessons in there that apply to written stuff too. Join us, give it a watch, and get everything else that our community provides: 6 courses, masterclasses, etc. Here are your 4 tips and mindset shifts for the week...
1. Get Specific When I look back at the last 13+ years of me building businesses, I see one theme coming up over and over again. When I get specific in who I sell to, I win big. When I don't, I almost always get mediocre or bad results. Stodzy was a marketing agency for drug rehab clinics. Not for everyone. I have half a dozen other examples like that. Whatever you do, do it for a specific type of person or company. I bet you'll make a lot more sales. 2. Be Real and Consistent One thing I realized the other day is that my content has never been super clean. My written stuff is far from perfect. My videos don't have high production value. I'm not crazy good on camera. But it works. The reason why is that I'm authentic and consistent. I give out opinions and explain my experiences. I do it extremely often. Most people, especially the customers you want, appreciate that more than being smooth and slick. 3. Where The Real Money Is I love copywriting. I love the idea of having a sales machine running for you 24/7. But for most people, success comes from selling something expensive, and sales for those come from conversations, not automation. Send cold DMs and emails. Network online and maybe a bit offline. Even if you have an email list or following, use it to start 1v1 talks. Connect. Understand what people need. Build trust. Then pitch and get paid. 4. Lesson From The Build Sometimes it's good to go on a sprint. Write an article every day. Post on social every day. Send a bunch of cold DMs or emails every day. Work your ass off. Find out where your limit is, and if you can push it. Other times it's best to take your foot off the gas. Reflect on the work you've done. Analyze. Figure out how you can strategize better. Take care of yourself and your family. Sprint, walk, sprint, walk, sprint, walk. - Tim P.S. Whenever you're ready, Copyblogger can help you in 3 ways: - Copyblogger Academy - 6 courses, Q&A, and a lot more for just $149. That's less than most educators charge for 1 mediocre product.
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