This got me 188,884 impressions

Copy Creator

    
  
  
  
    Hey, it's Charles.
  I just added a new video to Copyblogger Academy. It's called "the psychological secrets of making sales." In it, I explain why generic copywriting, marketing, and sales advice doesn't get conversions, and what actually makes people buy. Join us to watch that and a lot more.
  Here's your weekly essay...
  
  My Big Post From Last Week
  Here it is:
  
  
  Below the "more" is some more about that story and some encouraging words for people who want to advance their careers in any way.
  Here's why it worked:
    The photo has wide appeal. It's easy to engage with and share all by itself. You don't even need to read my text portion.
  The text portion is about me, which leads to strengthening my brand and getting profile clicks. Profile clicks are a "hidden engagement" that spread your posts further, so not only did more people see my offer on my profile, but the algorithm also pushed the post out to a lot more people.
  Combining both of those meant that there was both an engagement bait aspect and a selling/branding-building aspect. This is a big part of the Copy Creator approach I teach on Copyblogger Academy and Content & Clients. When you do both instead of just one, your posts become extremely powerful.
  
  Here's how you could adapt it to sell services:
    Personal results are good for selling B2C products (courses, communities, coaching). Selling B2B (any "done for you" service) is often best done by talking about client results.
  So, if I were trying to sell a service, I'd likely adapt this to be about a client. The first line would be something like "My client was hesitant to hire me. 6 months later, he {got big result}. Here's the story:" That would be related to the image still, but because it mentioned a client result, it would generate more leads.
  
  Try a version of this for yourself. I bet you'll get good results.
  - Charles
  P.S. Whenever you're ready, Copyblogger can help you in 3 ways:
    Copyblogger Academy - 6 courses, Q&A, and a lot more for just $149. That's less than most educators charge for 1 mediocre product.
  Content & Clients - We'll teach you how to be a high-earning Copy Creator instead of a struggling content creator.
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This got me 188,884 impressions

My Big Post From Last Week

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