Friday 4: Staying in your lane

    
  
  
  
    Hey, it's Tim.
  We added another 7 mini-essays and 2 new videos to the Academy this week. That's on top of the 6 courses and much more that are already in it. It only costs $1 for your first month. Just a buck. Join and take a look.
  Here are your 4 strategies and insights...
  
  1. A Quick Reminder
  LinkedIn is the best social media platform for selling B2B services. Other platforms work. Especially for B2C. But if you want to sell done for you services to business owners, LinkedIn is best. By far. 
  I say this because I still talk to people every week who think it's just a job board or that it's "lame" to use. If you sell to companies and want to prioritize or fully commit to one platform, make it LinkedIn. No question.
  2. The Plan Of A $50k/Mo Service Seller
  Charles and I recently met an agency owner doing $50,000 a month. His plan is simple: LinkedIn and referrals only, 3 posts per week, 20 conversations started per day, incentivizing referrals with free service.
  He also injects trust and positioning into everything he does. You can do serious numbers with a simple, low-volume content strategy if you do networking and persuasion right. A lot of people don't realize that.
  3. The Core Business Builders
  I keep saying this, but it's important enough to repeat. The formula for online success is to get positioned (how are you unique?), get good (deliver results), get proof of those results, and get the word out.
  If you're struggling, it's because at least one of those is missing. You can work for free to get results if needed. But get those and firm up your positioning, then send a ton of DMs and post content. That's how you win.
  4. Lesson From The Build
  I've been a bit scattered since exiting my old marketing agency. Trying all kinds of stuff, not totally sure what to sell and who to sell it to. This has led to a lot of small failures with info products and consulting.
  But now I think I've got it. I'm getting back to my bread and butter. High-priced services. Behavioral health. My advice to you is to find your lane and stick with it. No need to branch out or complicate. Keep it simple.
  - Tim
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Friday 4: Staying in your lane

1. A Quick Reminder

2. The Plan Of A $50k/Mo Service Seller

3. The Core Business Builders

4. Lesson From The Build

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