| Hey, it's Tim. We added another 7 mini-essays and 2 new videos to the Academy this week. That's on top of the 6 courses and much more that are already in it. It only costs $1 for your first month. Just a buck. Join and take a look. Here are your 4 strategies and insights...
1. Profile Click Content Profile clicks are the most underrated metric on social media. Not only do they get people looking at your offer (because your profile is a landing page), but they also tell algorithms to show your post to more people. The best way to get them is by telling stories about yourself that have big results in the hook. Second is talking about results driven for clients. Third is giving strong opinions. Try all three and see what works. 2. Simple Persuasion Tip Combine opposites. There are endless applications of this. Content, copywriting, offer-building, and more. When you combine two things that seem contradictory, you often get a nice boost in persuasive power. The ad below is a simple example. But you can do this for services, small brands, and personal brands. Our Academy is an example. Huge amount of education, only $1 to join. I bet you can find something for what you sell. 3. The Right Way To Sell I talked to a freelancer a while back. He made a 20-slide deck to try and sell his $1,500 per month service. He thought that a big deck with a presentation was the best way to sell. In a lot of cases, it isn't. At all. Unless you're selling something very expensive or to a committee, it's usually best to just have a conversation. Ask questions to see if you can help, explain the offer if it's a good fit, talk about success stories, ask for the sale. If there's an objection, work through it like a doctor who's patient doesn't like the sound of his treatment plan. That's the best way to close. 4. Lesson From The Build After 13 years in business, I think I finally figured out what the sweet spot between focus and diversification is. If you're near the beginning of your journey, only focus on one thing. Total tunnel vision. Nothing else. If you've made that thing a success, then invest in other companies, but don't split your attention by actively building them. Obviously this is a case by case thing, but I wish I had known that a lot earlier in life. - Tim P.S. Whenever you're ready, Copyblogger can help you in 3 ways: - Copyblogger Academy - 6 courses, 10 new videos per month, expert Q&A, and a lot more for just $1. Yes, really. Only a dollar.
- LinkedIn Accelerator - Even more coaching than our Academy plus engagements that directly lead to follower growth and clients.
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