| Hey, Tim here. As always, our Friday newsletter gives you 4 proven strategies, insights, and mindsets for content marketers. I guarantee one of them will give you a useful piece of info that you can apply and get value from. Keep reading to check them out... Sponsored (Kind Of) This week's issue is brought to you by Copyblogger Academy. We're changing the marketing education game by offering 9 courses, masterclasses, expert Q&A, and ongoing education for just $99. That's less than most course sellers charge for 1 underwhelming product. Click that link to learn more and join 1,500+ members ☝️ 1. Create a Bit Of DramaYesterday, my partner Charles wrote an email with the subject line "This is driving me crazy". In it, he talked about content creators not mentioning their offers enough in content. He told me it got the highest open rate and reply rate of any email he's sent this year. Not only that, but it signed him multiple clients. Why did it work? A big reason is that he created some drama. He could've taken a plain approach and made the subject something like "How to raise your sales numbers" or "Don't make this mistake". Those would've worked fine, but that bit of drama worked much better. Apply this to your writing when appropriate. 2. If You Have a Blog, Do ThisOne of the most common mistakes in SEO is publishing posts and never looking at them again. There is a ton of value in improving old posts. That's especially true when those posts are doing well already, but could be doing better. This has been a big priority for me and my businesses lately. Here's how you can do it: go to Google Search Console, click "performance," then click "pages." That'll show you which pages are getting the most clicks. From there, note the top 5 or 10, then put effort into making them more useful. This raises their ranking and gets you easier clicks than new posts. 3. It's Crazy How Well This WorksUsing scarcity in marketing is a funny thing. That's because everybody knows it's a tactic, they all know that there will probably be another promotion sometime soon, but it still works. When you make something scarce, people want it more. There's no denying that. At the same time, you can overuse it. So what should you do? Create a reasonable amount of scarcity, and use it a reasonable amount. We do open enrollment for our Personal Brand Accelerator once every 3 months. Most big brands do somewhere between 1 and 6 sales per year. Whatever your strategy ends up being, use scarcity. It flat-out works. 4. Start at ZeroI posted this mini-essay on X a few days ago: I started at zero. My partner started at zero. If you're starting at zero, or you're barely past that point, there's nothing to be ashamed of or worried about. It's brutally hard to get traction in content and in any other serious pursuit in life. That doesn't mean you should give up. Do the work. No matter what. Final Thought5 years ago, I thought social media (especially LinkedIn) was useless, and I thought having a personal brand was a bit cringeworthy. Now, my LinkedIn is a huge driver of business, and I've realized that building a personal brand is one of the highest-ROI moves you can make. Lessons:
Enjoy your weekend. Talk to you soon. - Tim |
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